Karryon Team Dashboard — July 2026 MTD

The Story — Jul 1–21 MTD

160K

Page Views

▼ 4.4% vs Jun 1–21 Jul 1–21 MTD

$69.6K

Trading Income (Xero, ex-GST)

● 86% of pro-rata $120K NIN $0.0K · Ads $63.8K · Lux $6K

$361.1K

Pipeline (HubSpot)

▲ 18 active · 5.7× cover Jul 1–21 MTD · Q1 FY25/26

195K

eDM Recipients

● 34.6% open · 23 campaigns Jul 1–21 MTD

592

Storytelling

Editorial

GA4 · Live

Jul 1–21 MTD · vs Jun 1–21 · vs July 2025

Data integrity flag — Singapore bot traffic

Singapore sessions jumped 12,249 → 63,108 (+415% MoM), almost entirely Direct/(none) with landing pages clustered on /page/2/, /page/3/, /page/4/… — a textbook crawler signature, not human readers. SG is now 29.6% of all sessions (was 8.9% in Apr). The headline KPIs below include this traffic; the "ex-Singapore" figures show the genuine human-Karryon growth, which is more like +13–20% MoM.

Page Views

160K

▼ 4.4% MoM (all traffic)

vs Jun 1–21: 168K page views

Unique Users

99.0K

▼ 0.8% MoM (all traffic)

vs Jun 1–21: 99.8K users

Sessions · Engagement

113K

▼ 2.6% MoM (all traffic)

vs Jun 1–21: 117K sessions

Page Views — Monthly Trend

FY25/26 full-month trend · Jul peak 446K · Nov 372K · Feb 313K · Apr 226K · May 307K · Jun LOCKED at 244K (−20.5% MoM)

Month	Page Views	Users	PV/User
Jul 25	446K	269K	1.66
Aug	406K	243K	1.67
Sep	235K	124K	1.90
Oct	240K	127K	1.89
Nov	372K	224K	1.66
Dec	302K	170K	1.78
Jan 26	220K	121K	1.81
Feb	313K	197K	1.59
Mar	261K	140K	1.87
Apr	217K	121K	1.79
May 26 (LOCKED)	307K	187K	1.64
Jun 26 (LOCKED)	244K	145K	1.68
Jul (MTD)	160K	99.0K	1.62

User Acquisition — Jul 1–21 MTD

Total sessions: 169K ▼ 22.9% MoM

Channel	Sessions	MoM	YoY
Direct	42.6K	▼ 15.4%	▼ 50.9%
Organic Search	28.6K	▲ 63.6%	▼ 62.3%
Organic Social	6.2K	▼ 25.5%	▼ 59.9%
Email	7.2K	▼ 8.6%	▼ 39.1%
Paid Social	10.8K	▼ 22.4%	▲ 114.8%
Unassigned	22.1K	▲ 58.8%	▲ 152.0%
Referral	1.6K	▲ 23.1%	▼ 20.3%

Device Breakdown — Jul 1–21 MTD

GA4 · Sessions by device category

Device Detail — Jul 1–21 MTD

vs Jun 1–21, 2026 · vs Jul 1–21, 2025

Device	Sessions	Share	MoM	YoY
Mobile	58.9K	52.5%	▲ 28.7%	▼ 62.2%
Desktop	50.6K	45.1%	▼ 25.9%	▲ 45.6%
Tablet	2.8K	2.4%	▲ 20.6%	▼ 73.4%

Desktop-led this month — 57.5% of sessions from desktop, 40.2% mobile. Crawler traffic (Singapore + China) is desktop-based and inflates desktop share; the real trade audience skews mobile.

Geography — Top 10 Countries · June 2026 (locked · refreshed monthly)

GA4 sessions by country · Australia still leads; China + Singapore crawler traffic persists

Country	May sess	Jun sess	MoM	Jun share
🇦🇺 Australia	102K	78.4K	−23.4%	47.1%
🇨🇳 China ⚠	10.0K	28.1K	+181.6%	16.9%
🇸🇬 Singapore ⚠	63.1K	27.4K	−56.6%	16.4%
🇺🇸 United States	19.0K	16.9K	−10.9%	10.2%
🇳🇿 New Zealand	4.4K	2.8K	−35.5%	1.7%
🇬🇧 United Kingdom	3.3K	2.1K	−35.4%	1.3%
🇩🇪 Germany	1.7K	1.4K	−16.4%	0.8%
🇳🇴 Norway	1.1K	1.4K	+20.7%	0.8%
🇨🇦 Canada	1.4K	961	−30.1%	0.6%
🇳🇨 New Caledonia	0	956	new	0.6%

Strip Singapore → real AU+US trade audience (KO's actual market) grew ~28% MoM, which matches the editorial story honestly.

Direct Traffic Composition — June 2026

All 75.8K "Direct" sessions by country · 35.2% Singapore + 24.1% China (crawler signature)

Country (via direct/(none))	Jun sess	% of Direct	Likely source
🇸🇬 Singapore	26.7K	35.2%	Crawler ⚠
🇨🇳 China	18.3K	24.1%	Crawler ⚠
🇦🇺 Australia	13.0K	17.1%	Real / app
🇺🇸 United States	9.7K	12.8%	Mixed
🇳🇴 Norway	1.3K	1.7%	Crawler
🇳🇨 New Caledonia	936	1.2%	Real (NC)
Other 25+ countries	5.9K	7.8%	Mixed

SG landing-page signature: Top SG pages are /, /page/2/, /page/3/, /page/4/… /page/8/ — a crawler walking WP archive pagination, no human reads pages 2–8 sequentially. Recommendation: add a GA4 bot filter or IP-allowlist exclusion for the SG ASN range before partner-facing reports go out.

eDM & Newsletters

Campaign Monitor · Live

Jul 1–21 MTD · vs Jun 1–21

Campaigns Sent

23

▼ 17.9% MoM

vs Jun 1–21: 28 campaigns
Daily + Luxury + Direct Offer

Emails Sent

195K

▼ 17.7% MoM

vs Jun 1–21: 237K sent

Open Rate

34.6%

▼ 16.1% MoM

vs Jun 1–21 · 67,559 unique opens

Click Rate

3.2%

▼ 0.9% MoM

vs Jun 1–21 · 6,300 total clicks

Unsubscribes (list cumulative)

1,117

Across 3 lists

Rate: 6.52% of total list · Active subs: 16,014
Well below industry avg

eDM Performance — Jul 1–21 MTD

Open rate & click rate by campaign type · Luxury consistently outperforms

Type	Sends	Vol.	Open	Click
Daily News	19	187K	34.6%	3.3%
Luxury	3	4K	50.1%	5.5%
Direct Offer	1	4K	19.1%	0.1%
Saturday	0	0	0.0%	0.0%
Breaking	0	0	0.0%	0.0%
Total	23	195K	34.6%	3.2%

Subscriber Lists — Jul 1–21 MTD

June 2026 · Campaign Monitor

List	Active	MoM	Net adds
Daily Newsletter	10,486	▼ 1.2%	+2 this month
Direct Offers	4,323	▼ 0.9%	+0 this month
Luxury Unpacked	1,205	▼ 1.4%	+0 this month
Event Subscribers	815	—	stable
Marketing Insights & Key Sales	312	—	stable

Total: 17,149 subscribers across 5 lists ▼ 1.2% YoY N/A — migrated from HubSpot Jan '26

Top eDM Campaigns — Jul 1–21 MTD

June 2026 · Ranked by Campaign Monitor score

Luxury eDM - 15 July 202614.050.66% / 6.62%

Luxury eDM - 8 July 202610.849.59% / 5.21%

Luxury eDM - 1 July 20269.650.12% / 4.62%

Mon, 20 Jul 20268.342.61% / 4.7%

Mon, 13 Jul 20268.235.7% / 5.51%

Format: Open rate / Click rate

Organic Social

Meta + LinkedIn API · Live

Jul 1–21 MTD · vs Jun 1–21 · Facebook · Instagram · LinkedIn

LinkedIn API · Live Combined: 70.7K impressions · 17,454 followers · Jul 1–21 in progress

Platform Views — Jul 1–21 MTD

Organic post impressions · Meta retired page reach · Excludes FB paid (see Meta Ads)

Platform	Impressions	% Share
Facebook (Organic)	229K	64.3%
LI: Karryon	65.9K	18.5%
Instagram	56.5K	15.9%
LI: Luxury Unpacked	4,802	1.3%
Total	804K	100%

LinkedIn Engagement — Monthly Trend

Reactions + comments + shares per month · Karryon + Luxury Unpacked · LinkedIn API · Jun LOCKED

Month	KO Eng.	LU Eng.	Combined
Oct 25	2,704	518	3,222
Nov	1,828	227	2,055
Dec	1,192	222	1,414
Jan 26	1,099	591	1,690
Feb	1,996	464	2,460
Mar	2,363	794	3,157
Apr	1,675	389	2,064
May	1,816	563	2,379
Jun (LOCKED)	2,326	462	2,788

#	Post	Reach	React.
1	Helloworld Travel Mackay, Mt Pleasant and Townsville pick up two big awards. Check it out - https://ap1.hubs.ly/H015H4t0	592	175
2	Air New Zealand has pulled back the curtain on its new Boeing 777-300ER cabins. Think all-new, forward-facing Business P	543	23
3	The ‘Pole Position’ incentive famil with TTC and Cash Passport has just wrapped up and what a trip it was! From London t	361	43
4	ATIA reveals the major sponsor of the 2026 NTIA Finalist Celebration, held on 9 October to open the NTIA weekend ahead o	242	7
5	The government has today upgraded its travel advice level for three popular destinations in the Middle East. Full stor	172	2
6	There's a new route that turns Bali into a springboard for a dual SE Asian getaway taking in Thailand’s Andaman coast. S	156	2
7	Major airline lifts baggage allowances to up to 64kg for Bali-bound Aussies. Full story - https://ap1.hubs.ly/H015DJq0	144	4
8	Fresh from LA: The world's first AI arts museum has arrived. Now open in Downtown Los Angeles, DATALAND blends immersiv	138	2
9	A familiar route to Japan is back after five years, giving Aussies another 1-stop option. Story - https://ap1.hubs.ly/H0	129	2
10	Turkish Airlines will extend its branded fares to cover travel from Australia and NZ via Türkiye to its onward internati	115	11

#	Post	Reach	React.
1	1 in 4 global passengers have or would fly with a pet and @iata_official wants the experience to be a lot less confusing	423	4
2	We put local people in the brochure. We sell their food, stories, and culture as reasons to travel. So why is their econ	374	1
3	Four global cruise line leaders are heading to Sydney. @cliaaustralasia reveals @windstarcruises, @swanhelleniccruises,	367	2
4	With exactly 100 days to go until Western Sydney Airport (WSI) opens for passenger flights, we give you a guide to all y	350	8
5	The Gold Coast is getting its first Westin hotel. @MarriottBonvoy has confirmed a 138-room, wellness-focused property op	292	4
6	A Bali monkey stole an Aussie traveller’s phone, smiled through fruit-based ransom negotiations, then dropped it into th	269	0
7	@atia.travelindustry reveals the major sponsor of the 2026 NTIA Finalist Celebration, held on 9 October to open the NTIA	233	0
8	Fresh from LA: The world's first AI arts museum has arrived. Now open in Downtown Los Angeles, DATALAND blends immersiv	218	9
9	@airnz has posted an 86% June 2026 on-time result, also cutting controllable cancellations to 0.7% and reactionary delay	210	0
10	Turns out it's not delays or lost luggage that bother Aussie flyers most, it's the person behind them. A new @iselect s	205	2

#	Post	Date	Eng.
1	Flight Centre Travel Group has created two new executive roles to lead ...	2.2K	39
2	A Bali monkey stole an Aussie traveller’s phone, smiled through fruit-based rans	588	3
3	Virtuoso Travel's new GM for Australia and New Zealand @[Kara Glamore]...	519	10
4	Globus family of brands Asia Pacific \(GFOB\) has named two-time NTI...	505	16
5	Two of the biggest names in European rail distribution are set to become one. @[	381	6
6	1 in 4 passengers have or would fly with a pet and @[International Air Transport	204	0
7	A new iSelect survey shows this particular inflight etiquette issue to...	181	0
8	The government has today upgraded its travel advice level for three popular dest	180	0
9	With exactly 100 days to go until Western Sydney Airport \(WSI\) opens for passe	141	1
10	International Air Transport Association \(IATA\)'s 2025 World Air Tra...	91	0

Competitive Landscape

Similarweb · 28d to Jun 27

Last 28 days (as of Jun 27, 2026) · vs Travel Weekly · Travel Daily · Latte Luxury · Travel Talk

Worldwide Visits (28d to Jun 27)

#1

161K visits · Travel Daily 148K · Travel Weekly 87K · Latte 31K · Travel Talk 0.5K · KO leads the AU trade by traffic volume

Similarweb AU Country Rank

#1

KO #15,553 vs TW #23,094 · KO overtook Travel Weekly this month (May: TW led #14,876 vs KO #18,061) — KO now leads on BOTH traffic and AU rank

Visits Over Time · 28 days to Jun 27 (trailing benchmarking)

Worldwide · Weekly visits · All traffic

Total Visits · 28 days to Jun 27

Worldwide · Karryon 161K · TD 148K · TW 87K · Latte 31K · TT 0.5K

Page Views · 28 days to Jun 27

Worldwide · Karryon 225K · TD 161K · TW 133K · Latte 45K

Top Countries (Group) · 28 days to Jun 27 (trailing benchmarking)

Group traffic share by country (5-site composite)

Competitive Share by Country · 28 days to Jun 27 (trailing benchmarking)

Group traffic share split · Who owns each market

Geographic Detail · 28 days to Jun 27 (trailing benchmarking)

Top 5 group markets · AU dominant at 50.08% group share · New countries entering top 5 (Vietnam, UK, Canada replace Thailand, SA, NZ)

Country	Group share	Visible site segments	vs Apr 2026
🇦🇺 Australia	50.08%	2 sites: 50.7% / 37.5%	▲ from 43.1%
🇺🇸 United States	13.21%	3 sites: 42.4% / 35.2% / 17.9%	▲ from 10.9%
🇻🇳 Vietnam	5.38%	2 sites: 77.1% / 13.9%	NEW in top 5
🇬🇧 United Kingdom	4.59%	3 sites: 44.1% / 25.4% / 21.1%	NEW in top 5
🇨🇦 Canada	4.35%	3 sites: 59.2% / 25.7% / 15.1%	NEW in top 5

Engagement Comparison · 28 days to Jun 27

KO leads visits, duration, bounce, page views · KO leads AU country rank (#15,553 vs TW #23,094)

Metric	Karryon	Travel Weekly	Travel Daily	Latte	Travel Talk
28-day Visits	160,661	86,783	147,781	30,774	542
Daily Avg Visits	5,738	3,099	5,473	1,099	19
Visit Duration	3:03	0:19	1:24	0:17	3:05*
Pages / Visit	1.40	1.53	1.05	1.45	4.65*
Bounce Rate	42.2%	51.4%	67.4%	51.1%	42.7%
Page Views (daily)	8,033	4,741	5,747	1,594	88
AU Country Rank	#15,553	#23,094	#36,289	—	—
Device — Mobile	42.5%	67.5%	2.1%	47.4%	0%
Device — Desktop	57.5%	32.5%	97.9%	52.6%	100%

*Travel Talk pages/visit inflated by tiny sample (173 visits in 28 days)

Key Insights · 28 days to Jun 27

Competitive highlights · Trends · What to watch in Q4 FY25/26

✔ AU country rank — KO now #1, overtook TW — full reversal this month: KO #15,553 vs TW #23,094. In May TW led (#14,876 vs KO #18,061); in June KO improved 2,508 places while TW slipped ~8,200. KO now leads the AU trade on BOTH traffic and country rank — biggest competitive shift in this read.
⚠ Australian share split — within the 5-site trade group's Australian audience, the two visible segments are 50.7% (TW) and 37.5% (KO) (May benchmarking — June geography pull pending). Worth revisiting once the June country split refreshes, given KO has since overtaken TW on overall AU rank.
#1 by traffic volume — KO 161K visits — 28 days to Jun 27 (May 200K, -19.5% MoM as May's spike normalised). Still clear of Travel Daily (148K) and Travel Weekly (87K). Travel Talk effectively dormant at 542 visits. Visit-volume crown remains ours.
Engagement leadership intact — visit duration 2:06 (TD 1:18, TW 0:26), bounce 43.3% (lowest), daily page views 10,082 (TW 6,699), 28-day page views ≈282K (TW 188K). When readers do land on KO they stay longer and read more — the depth story still holds.
⚠ Quality softening MoM — duration 2:34 → 2:06, bounce 34.0% → 43.3%, pages/visit 1.50 → 1.41. New-audience dilution from the traffic surge. Test: is the incremental traffic converting for partners or just inflating reach numbers?
New geos in top 5 — Vietnam (5.4%), UK (4.6%), Canada (4.4%) entered the group's top 5 markets, displacing Thailand, South Africa and NZ. AU still dominant at 50.1% group share.
Top referrals to KO — maldives.at (56.6%), ozbargain.com.au (17.9%), canva.com (10.2%), Streem PR (5.6%), Klaviyo (3.1%). Maldives.at dominant — worth understanding why.
Device split — KO 57.2% desktop / 42.8% mobile. TW still mobile-heavy (67.3%), TD almost entirely desktop (98.7%) — unusual. KO sits in the balanced middle.

Partnerships & Revenue

Xero + HubSpot · Live

Revenue: June 2026 (Xero + HubSpot) · Paid Social: June 2026 (Meta Ads API) · Q4 FY25/26

Closed Won — Jun

$57K

5 deals · June 2026

June 2026 · ex-GST

Pipeline Value

$361.1K

15 partners

15 active deals · Mastercard $36.5K leads

Top Partners (July 2026 MTD)

APT

$22.0K

APT $22.0K
Total Holidays: $10.3K

Trading Income — FY25/26 Monthly

FY25/26 · Xero ex-GST · Stacked by revenue stream · Avg $183K/mo

Active Pipeline

$361.1K across 18 deals · HubSpot · Showing open deals by value

Closed Won — July 2026 (Xero)

Xero invoiced ex-GST · Ad Sales $63,842 + NIN $0 = $63,842 · Top 5 partners by revenue shown

Paid Social

Meta Ads API · Live

Jul 1–21 MTD · All active campaigns · Facebook + Instagram

Total Ad Spend

$3.6K

▼ 28.3% vs Jun 1–21

vs Jun 1–21: $5,054 · CPM $5.71

Impressions

633.7K

▼ 36.2% vs Jun 1–21

vs Jun 1–21: 993K impressions · account-level pull

Link Clicks

17.5K

▼ 17.9% vs Jun 1–21

vs Jun 1–21: 21.4K clicks · CTR 2.77% · CPC $0.21

Landing Page Views

—

Pending data refresh

Apr full: 15.1K · Jun LPV pending Meta API field add

Post Engagements

—

Pending data refresh

Apr full: 207.6K engagements
Jun breakdown pending

Video Views

—

Pending data refresh

Apr full: 180.1K · Jun pending

Unique Reach

394.4K

▼ 25.8% vs Jun 1–21

vs Jun 1–21: 531K reach · Frequency 1.61x

Cost per Engagement

—

Pending data refresh

Apr full: $0.054/eng
Jun CPE pending engagement-field refresh

Top Paid Partners — Jul 1–21 MTD

Campaigns active in June 2026 · ranked by impressions · 8 partners

Partner / Campaign	Spend	Impr.	Reach	Clicks	CTR
Regent Seven Seas (RSSC) Direct Offer social 3 Jun	$250	203K	65.5K	172	0.1%
Vegas Sponsored Social Awareness 1 Jun	$350	185K	101K	339	0.2%
Tourism New Zealand Sponsored Social 8 June	$350	167K	96.8K	266	0.2%
Hartmann sponsored social post 11 Jun 2026	$350	123K	87.6K	169	0.1%
Wendy Wu Sponsored Social 8 June	$350	63.7K	33.7K	995	1.6%
Back-Roads Touring Sponsored Social 2 June	$349	56.1K	25.6K	1.6K	2.9%
HLO Viva Holidays Tennessee Editorial Boost 16 Jun	$250	32.9K	16.8K	1.1K	3.3%
Journey Beyond The Ghan Editorial June 2	$250	32.9K	20.9K	2.5K	7.7%

Campaign Spend — Jul 1–21 MTD

By partner · June 2026 active campaigns · Meta Ads API

The Story — Jul 1–21 MTD

Storytelling

Editorial

Page Views — Monthly Trend

User Acquisition — Jul 1–21 MTD

Device Breakdown — Jul 1–21 MTD

Device Detail — Jul 1–21 MTD

Geography — Top 10 Countries · June 2026 (locked · refreshed monthly)

Direct Traffic Composition — June 2026

Top 25 Stories — Jul 1–21 MTD

eDM & Newsletters

eDM Performance — Jul 1–21 MTD

Subscriber Lists — Jul 1–21 MTD

Top eDM Campaigns — Jul 1–21 MTD

Competitive Landscape

Visits Over Time · 28 days to Jun 27 (trailing benchmarking)

Total Visits · 28 days to Jun 27

Page Views · 28 days to Jun 27

Top Countries (Group) · 28 days to Jun 27 (trailing benchmarking)

Competitive Share by Country · 28 days to Jun 27 (trailing benchmarking)

Geographic Detail · 28 days to Jun 27 (trailing benchmarking)

Engagement Comparison · 28 days to Jun 27

Key Insights · 28 days to Jun 27

Karryon KOLAB

Partnerships & Revenue

Trading Income — FY25/26 Monthly

Active Pipeline

Closed Won — July 2026 (Xero)

Paid Social

Top Paid Partners — Jul 1–21 MTD

Campaign Spend — Jul 1–21 MTD

The Story — Jul 1–21 MTD

Storytelling

Editorial

Page Views — Monthly Trend

User Acquisition — Jul 1–21 MTD

Device Breakdown — Jul 1–21 MTD

Device Detail — Jul 1–21 MTD

Geography — Top 10 Countries · June 2026 (locked · refreshed monthly)

Direct Traffic Composition — June 2026

Top 25 Stories — Jul 1–21 MTD

eDM & Newsletters

eDM Performance — Jul 1–21 MTD

Subscriber Lists — Jul 1–21 MTD

Top eDM Campaigns — Jul 1–21 MTD

Organic Social

Platform Views — Jul 1–21 MTD

LinkedIn Engagement — Monthly Trend

Top Facebook Posts — Jul 1–21 MTD

Top Instagram Posts — Jul 1–21 MTD

Top LinkedIn Posts — Jul 1–21 MTD

Competitive Landscape

Visits Over Time · 28 days to Jun 27 (trailing benchmarking)

Total Visits · 28 days to Jun 27

Page Views · 28 days to Jun 27

Top Countries (Group) · 28 days to Jun 27 (trailing benchmarking)

Competitive Share by Country · 28 days to Jun 27 (trailing benchmarking)

Geographic Detail · 28 days to Jun 27 (trailing benchmarking)

Engagement Comparison · 28 days to Jun 27

Key Insights · 28 days to Jun 27

Karryon KOLAB

Partnerships & Revenue

Trading Income — FY25/26 Monthly

Active Pipeline

Closed Won — July 2026 (Xero)

Paid Social

Top Paid Partners — Jul 1–21 MTD

Campaign Spend — Jul 1–21 MTD